Client
S | K | A City Thermal Spa
Services
Brand Development
Collabs
Sarah Schulz Creative
MacInnis Consulting
We collaborated with our consulting partner, MacInnis Consulting, a global expert in the installation and development of Nordic spas, to shape the vision for this unique urban spa concept. The project required leveraging the acronym SKA as the brand name—typically a challenge, as acronyms can be hard to remember and lack resonance. Working closely with Jennifer MacInnis, we crafted a brand story centered on the concept of “Self-Kindness Amplified.” This idea emphasized the importance of prioritizing personal well-being as a foundation for caring for family, community, and beyond. By aligning the acronym with a memorable and meaningful narrative, we brought clarity and impact to the brand.


Our role focused on brand development and creating detailed brand guidelines. These foundational elements equipped the client to work with their agency partners to further expand the brand into cohesive marketing touchpoints.



