As a marketing planner and manager, a foundation in marketing research helps Jason develop and execute marketing deliverables that more accurately meets his clients’ needs because they are based on the customer’s perspective. Balancing a creative and analytical background is fundamental to the success of any marketing or communication program.
Jason is keenly interested in the intersection of marketing and technology. He spends most of his personal time researching how emerging mediums like virtual and augmented reality will impact communications, and how tools like artificial intelligence, automation, and analytics will bring us closer to providing more effective communication and marketing programs.
Jason has worked in client management for a marketing research company, as a strategic planner for a business-to-business marketing agency, and has successfully started his own marketing agency. He now works as a contractor focusing mainly on marketing plan development and marketing management.