Flourish Live Well Spa

Client
Flourish Live Well Spa at
Azuridge

Services
Landing Page
Brand System
Promotional Items

Collabs
Paper Road Communications
Anh Au Design

We partnered with Paper Road Communications to craft a launch strategy for a new spa within the Azuridge Estate Hotel. Our work included developing a cohesive brand system and identity that seamlessly aligned with the hotel’s elegance and character. To support the launch, we created a suite of marketing materials and designed engaging web pages that brought the new spa’s vision to life.

Flourish Spa was intricately connected to the boutique Azuridge Estate Hotel, creating a unique opportunity to blend spa and hospitality branding. Drawing on our extensive experience with spa and hotel concepts, we developed a brand that harmonized with the philosophy of the spa director, who implemented a crystal-based treatment program. This crystalline theme extended seamlessly into the Azuridge Hotel’s interior design, which prominently featured various crystals. Our work encompassed a comprehensive brand story, a cohesive brand system, and a website design. The result was a launch package designed to empower their in-house team to carry the brand forward with confidence and creativity.

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