Human Natured

Client
Human Natured

Services
Website
Brand Identity

Collabs
Sarah Schulz Creative

Human Natured was envisioned as a wellness retreat brand designed to offer immersive, all-inclusive experiences that blend Nordic spa rituals, guided meditation, and mindful living. Led by a seasoned meditation teacher with over 20 years in the mental health space, the program was built around curated wellness events—each focusing on a different pillar of well-being. These retreats combined Nordic spa time, premium accommodations, and nourishing cuisine to create a truly transformative escape.

Leveraging our experience from Kananaskis Nordic Spa, we developed the brand identity, website, and branded merchandise for Human Natured. The goal was to establish a strong wellness brand that fostered a dedicated following—a community of individuals loyal to its promise of renewal, connection, and self-discovery.

One of the key takeaways from this project was the power of strategic partnerships. In wellness, the synergy between spa services, accommodations, and culinary experiences is crucial to delivering an unbroken, seamless retreat. Without alignment in values and execution, the experience risks feeling fragmented. Human Natured embodied this holistic approach, ensuring that every touchpoint—from the spa rituals to the food on the table—worked together to create an integrated, grounding experience.

/At its core, Human Natured was about more than wellness—it was about returning to what makes us human. A brand rooted in simplicity, authenticity, and personal transformation, it carried a quiet yet powerful promise: to help people reconnect with themselves, their surroundings, and their innate nature..

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