Client
Canada ICI
Services
Marketing Planning, Marketing Management
Collabs
Overhaul Media
Sarah Schulz Design
For over eight years, BEKS Marketing has been the trusted marketing partner for Canada ICI, one of Canada’s premier commercial real estate investment firms. Our partnership began with a landmark project—their 25th Anniversary marketing campaign. Collaborating with Overhaul Media, we developed a new website and co-authored more than 70 articles to mark the occasion. Since then, our role has grown significantly, and today, we manage nearly every aspect of their marketing program, providing both strategic direction and hands-on execution.

As Canada ICI has expanded to nine offices and over 150 mortgage professionals nationwide, we’ve evolved alongside them. Each year, we develop comprehensive marketing plans and budgets, ensuring that every initiative aligns with their business objectives and supports their growth. Our work is rooted in strategy, designed to raise brand awareness, deepen industry influence, and equip their team with the tools they need to succeed.



Our contributions include:
- Annual Planning and Budgeting: Crafting detailed strategies to guide their marketing efforts year-round.
- Social Media Management: Amplifying their brand presence and engaging their audience across platforms.
- Website Design and Development: Keeping their digital presence modern, user-friendly, and reflective of their expertise.
- Event Marketing Support: Ensuring their industry events are impactful.
- Sales Tools and Marketing Collateral: Equipping their professionals with polished, effective resources.
- Thought Leadership: Developing content that positions Canada ICI as a trusted voice in the industry.
- Industry PR: Securing placements in top-tier industry publications to amplify their reputation.
- SharePoint Management: Streamlining internal communication and collaboration systems.
- Photography Coordination: Producing professional lifestyle visuals to support personal brands and recruitment.
- AI-Powered Photo Enhancement: Leveraging cutting-edge tools to enhance project imagery.

Canada ICI represents the ideal B2B client for BEKS Marketing—ambitious, collaborative, and open to innovation. We take pride in the trust they’ve placed in us to manage and grow their marketing efforts. Our strategic approach, combined with a comprehensive range of services, ensures that Canada ICI remains at the forefront of commercial real estate investment in Canada.
As this partnership continues to thrive, we’re excited to keep building on our successes, exploring new opportunities, and driving Canada ICI’s vision forward.