At the lower rungs of the ladder we say things like – to provide companies with an alternative outsourced marketing solution. Or to offer an alternative to a traditional agency. Etc. Do those tug at your heartstrings? Probably not.
That’s because they’re not deep enough.
After hours of pondering (or not pondering*), I remembered something a client told me a while ago.
- “You know why I like working with you?” (Client)
- “Yep. Because I’m creative?” (Me)
- “No. That’s not it at all.” (Client)
- “Why?” (Me, slightly offended)
- “It’s because you always listen.” (Client)
Where am I going with this? When I think about Beks Marketing – do we exist because we listen? That’s not quite it. But listening is an essential attribute of our overall core purpose (my core purpose).
Why do we exist?
Ultimately, if I continue to ask the “why” about work, I would say at the deepest level or highest rung on the ladder, it is ” to create value.” That might be the same for you.
Human beings are created to well, create. We’ve been doing it forever. And often, we build something out of something that starts as being immaterial – we have just an idea or a vision, and then all of a sudden, it takes shape and becomes something.
Look at your business. You create value for your clients, your employees, your colleagues, your industry, and ultimately your communities.
The result is a positive contribution to that something.