Non-Profits: Making the “Ask” as a True Partner

DOING THE WORK A True Partner I have volunteered my time for non-profit boards before. During those times, I was in the throes of fundraising too. Typically, everyone on the board made a list of targets and you would go after those targets for a financial contribution or a gift in-kind. Now seeing the other […]

Ignoring Your Competitors

What role do our competitors play when we are crafting a marketing plan or business strategy? Do they create unnecessary noise or provide us with market intelligence? Does it matter what their tactics or strategies are if our compass is tightly dialed to the merits of our brand merits? Do we deliver on our brand […]