Marketing Plans

M

arketing Plans

Companies can hire me to develop a strategic marketing plan. This is well suited to organizations that are not following a marketing plan and their current marketing initiatives are falling short of objectives.

Marketing plans are developed to include four key components: Market Research, Brand Strategy, Recommendations, and Marketing Budget and outline marketing activities for 12 – 18 months.

Plans must be customer-informed and data-informed to make sure you get a return on what you are spending. Because of this, a well-designed marketing plan should be developed by someone with competency in creative marketing, marketing research, and measurement.

Market Research
  • Conducting customer and stakeholder interviews
  • Evaluation of industry trends and competitor positioning
  • Analysis of existing marketing activities
  • Analysis of customer satisfaction data
  • Evaluation of brand expression and alignment
  • Evaluation of current marketing spend and optimization
Brand Strategy
  • Development of brand narrative / brand story
  • Development of brand guidelines and policy
  • Development of brand positioning statement
  • Development of key marketing messages
Recommendations
  • Identify and clarify marketing objectives
  • Strategies to strengthen brand image and positioning
  • Strategies to advertise, promote, and build brand awareness online and offline
  • Strategies to leverage opportunities for revenue growth
  • Strategies to generate and nurture leads
  • Strategies to increase customer engagement
  • Strategies to support the entire sales funnel
  • Strategies to leverage marketing technology and integrate with CRMs
  • Recommendations on how to measure marketing effectiveness
Workplans
  • Establish marketing budget
  • Recommend resources, contractors, suppliers and partners to execute
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