Choose a marketer that has a mid-to-senior level of experience to do this work. You need a certain level of business acumen gathered by working in and with businesses to deliver a good plan. This way, the marketing plan is much more likely to align with your business plan and your vision.

We priced our plans starting at $10,000 mainly because that’s the minimum amount of effort and time it takes to do good research and to pay good people who will “get you” and your business.

We realize that hiring us to do marketing plan is expensive for small businesses. You can get a plan done for less that $2,000 with the DIY option.

That’s entirely normal for any organization or business owner that’s entrepreneurial. There’s a whole bunch of shiny objects that are going to come your way or really good ideas that will come across your desk. It takes discipline to stick to your marketing plan. Opportunities will come and go – what you want to do is develop the discipline with the ideas and plan you have already. New stuff can get added to next year’s plan.

The reason why your content is a bit fuzzy is that you’re fuzzy on what’s important to your customer. Now don’t be offended! Sometimes it’s a “forest-from-the-trees-kind-of-thing.” That’s why we always insist on regularly doing customer interviews even if you have a solid marking plan, and you feel like you have a good sense of what your customers want. Double-check what’s essential to your customers and talk about those things. Get rid of everything else.