Marketing Plans

Being PREPARED IS EVERYTHING

Marketing plans are developed to include four key components: Market Research, Brand Strategy, Recommendations, and Marketing Budget and outline marketing activities for 12 – 18 months.

It's All Part of the Plan

Marketing Research

Conducting customer and stakeholder interviews
Evaluation of industry trends and competitor positioning
Analysis of existing marketing activities
Analysis of customer satisfaction data
Evaluation of brand expression and alignment
Evaluation of current marketing spend and optimization

Brand Strategy

Development of brand narrative / brand story
Development of brand guidelines and policy
Development of brand positioning statement
Development of key marketing messages

Recommendations

Identify and clarify marketing objectives
Strategies to strengthen brand image and positioning
Strategies to advertise, promote, and build brand awareness online and offline
Strategies to leverage opportunities for revenue growth
Strategies to generate and nurture leads
Strategies to increase customer engagement
Strategies to support the entire sales funnel
Strategies to leverage marketing technology and integrate with CRMs
Recommendations on how to measure marketing effectiveness

Workplan

Establish marketing budget
Recommend resources, contractors, suppliers and partners to execute

Let's Get it Touch

So, What's The Plan?

Plans must be customer-informed and data-informed to make sure you get a return on what you are spending. Because of this, a well-designed marketing plan should be developed by someone with competency in creative marketing, marketing research, and measurement.

That’s us. Let’s talk about it.