Marketing management is a monthly program and includes the ongoing management and execution of day-to-day marketing activities, collaboration with internal and external partners, and the ongoing measurement of all marketing activities.
Delegate Some. Delegate it All.
Collaborate with sales to generate, track and nurture leads
Collaborate with sales to increase customer engagement
Collaborate with sales to support the sales funnel with marketing materials
Manage the content development process for landing pages, websites, social media, and lead generation
Manage online and offline advertising campaigns
Collaborate with internal and external partners to develop new marketing campaigns
Management of external marketing agencies and/or designers
Manage email campaigns
Preparation and support for trade shows and events
Manage marketing automation programs
Manage the development of marketing materials
Prepare and analyze marketing data and make recommendations
Report on the effectiveness of the overall marketing program
Analyze marketing budget and marketing return on investment
Identify ways to optimize data collection and improve marketing effectiveness
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Effective and accountable marketing management requires experienced people who can bridge the gap between analytics and marketing execution, so that marketing spend can be optimized.