Restaurant & Hospitality

Mini-Case Studies

The Butternut Tree

In 2016, we had the opportunity to work with Chef Scott Downey to launch a beautiful restaurant concept called The Butternut Tree in Edmonton. Together with Anh Au Design and Bonafide Media and PR, we developed a brand identity, created a website and helped to lead an incredibly successful launch strategy. We continue to work collaboratively with The Butternut Tree on a project-basis and helped to refresh their website to start selling online and launch new revenue streams. Our work with The Butternut Street is a shining example of Beks Marketing working collaboratively with public relations teams to support a comprehensive marketing and PR strategy.

Projects Completed

Canmore Uncorked

The Canmore Uncorked Festival is an annual culinary event in the Rocky Mountains. As part of our work with this client, the Beks Marketing team was assigned to several excellent restaurants in the Canmore area and asked to photograph the food and share their story on Instagram. We were fortunate enough to work with some of the best restaurants in the Bow Valley, and it was a privilege to get the back story behind dishes, chefs, and guest experience.

Projects Completed

Kananaskis Nordic Spa

In partnership with one of the best Public Relations agencies in tourism, Paper Road Communications, our team worked collaboratively to create a launch strategy for Kananaskis Nordic Spa. This comprehensive strategy included a blend of marketing and PR with a massive emphasis on earned media and a minor focus on paid advertising. We helped to refine the brand identity developed by another agency, created the website and developed a brand language. Our team coordinated various photography and videography and even developed a chatbot to assist with customer service. We collaborated with the client on signage and worked on the different touchpoints to boost customer experience.

Projects Completed

Azuridge Estate Hotel

In 2019, our team was hired to work on developing a strategy to guide the launch of a new spa within the Azuridge Estate hotel property. Together with Paper Road Communications, we developed several marketing materials, a brand system, a brand identity and various web pages to support the new brand’s launch.

Projects Completed