Project work and ongoing marketing management is based on an hourly rate multiplied by the number of hours we estimate it will take us to complete required projects. Those are what we call professional fees.
Each project has three costs associated with it.
- The cost to manage the marketing work, meet with you, update you, etc. (Professional Fees)
- The cost to actually create the project (website, brochure, etc.) (Professional Fees)
- The third-party costs for assets (photography, stock images, web hosting, etc.) (Third-Party Expenses)
The client pays directly for any third-party costs and we aim to set up ownership of things like hosting and photos under your own account so that everything is in your control. Other marketing people mark this cost up, so there is an advantage to having third-party costs broken out like this.