How Can You Use This “Anywhere” Touchscreen?

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THE BULLETS:
  • Retailers can take advantage of low-cost high impact technology to enhance in-store experience
  • Retailers can rely on tools to reduce line ups and increase engagement
  • The Sony Xperia projects a touchscreen on any flat surface for under $2000

Sony just announced an impressive device that makes any surface a touchscreen. The Sony Xperia Touch projector is an affordable $1600 USD and I think this handy little device will help retailers engage their customers in better and more efficient ways.

Immediately, my thoughts go to integrating a digital store to upsell accessories or integrate social media connections with customers while in-store.

I was just at Urban Outfitters the other day and when I got to the checkout after a long lineup, I was asked to sign up for their newsletter using my phone to get an extra 10% off. This was slightly awkward, as I had to dig out my phone while I was carrying the rest of my bags and figuring out which credit card to use. The promotion was no doubt to blame for the long lineup too.

Imagine having one of these Sony projectors and using a surface by the lineup that allows customers to sign up before they get to the checkout. A great way to increase signups and reduce lines ups; that’s money!

Check out the projector here.

Bonus: One of my favourite places to buy clothes.[/vc_column_text][/vc_column][/vc_row]

New App Allows You to Put Your Money Where Your Values Are

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THE BULLETS:
  • People want to spend their money with businesses that have similar personal values.
  • Many companies do not have a formal vision or values. This potentially eliminates them from consideration.
  • The future will not only require companies to have a set of values, but will expect them to act accordingly to be successful.

A growing number of applications and tools want to help you invest in companies that align with your personal values. Imagine the disclosure and authenticity required of these companies in order to make a movement like this work.

Each company would need to be completely honest and ethical about their practices if they were to be featured on a platform like this. A fresh perspective on the old, stinky and hidden practices of the corporate world, no?

This is a trend that we are going to see more of. In the last few years, I have been personally interested in how values and culture influence the marketing that we do, or how we market a company. My question has been:

“As consumers, are we more likely to buy or invest in products or services from organizations that align with our values?”

These innovative new apps seem to think so.

Check out Shape (iOS) or the Mashable article that is covering this trend.[/vc_column_text][/vc_column][/vc_row]

New Age or Old School: People-Based Marketing

[vc_row][vc_column][vc_single_image image=”1971″ img_size=”large” alignment=”center”][vc_column_text]New Age or Old School: People-Based Marketing

I grew up in the era of Saturday morning cartoons, sugary cereals with a prize inside, and “gotta collect them all” action figure sets. So naturally, when I embarked on a marketing career, I fell in love with advertising, splashy events, and calls-to-actions.

But deep down inside, I think marketing can be so much better, more authentic, and more natural. That’s why I’m excited about people-based marketing.

Could there be a day when the people we work with, the people we work for, and the people who work for us creatively and truthfully tell the story of our products, services, and organizations so we don’t need to advertise, bribe or interrupt? Essentially, that is what people-based marketing is all about.

LinkedIn says the data proves that people-based marketing works. Companies like GoPro are killing it with their community doing most of the marketing for them.

Check out this great article by Marketing Tech to learn more about people-based marketing.[/vc_column_text][vc_column_text]Image designed by Freepik[/vc_column_text][vc_cta h2=”Ask Me how we used people-based marketing to convince people in the financial sector to come work for our client.” h2_use_theme_fonts=”yes” txt_align=”center” use_custom_fonts_h2=”true” h2_link=”url:http%3A%2F%2Fwww.beks.ca%2Fabout%2F||target:%20_blank|”][/vc_cta][/vc_column][/vc_row]

Snap’s Spectacles: Increase Platform Participation?

[vc_row][vc_column][vc_single_image image=”1964″ img_size=”large” alignment=”center” style=”vc_box_border”][vc_column_text]It’s fascinating to witness the ways that digital platforms look to cross over into our day-to-day, non-digital life. In late September, Snap (formerly Snapchat, now it’s just “Snap”) leaked their first wearable: The Spectacles. They’ll be releasing them over the next few months.

I’m really interested in how this will impact Snapchat usage, especially from a marketing point of view.

So far, brands have been slow to adopt Snapchat, but I think it provides a beautiful opportunity to capture culture as it happens. I love the idea of interacting with a brand in a ‘backstage pass’ kind of way, as long as the content fits and it is fun and engaging. Being “on” all the time is difficult; that’s partly why brands are inconsistent with their snap execution.

So will the Spectacles make a difference? Maybe. If my store has the demographic walking in, wearing Spectacles, then yeah, it indicates we better get on that channel, consistently publish and measure. It’ll give me a good argument to buy a few pairs for staff and start Snapping (though the thought of that seems kind of hilarious). Otherwise, it’s probably just a fun thing that was moderately cool for like 5 seconds then forgotten.

What do you think?

See the coverage on the Wall Street Journal here.
This articles covers how brands have actually adopted Snapchat.[/vc_column_text][/vc_column][/vc_row]

Salesforce+Twitter: Three Exciting Things for Marketers

[vc_row][vc_column][vc_single_image image=”1954″ img_size=”large” alignment=”center”][vc_column_text]A number of my clients use Salesforce as their CRM, so I was interested to hear that Salesforce might bid on the purchase of Twitter. Here are three things I would be excited about if a Salesforce+Twitter platform existed:

  1. Deeper prospecting. Having the ability to leverage Twitter networks and lists means we can build better prospecting lists and have a better sense of who our prospects are before that first meeting.
  2. Tracking and leveraging influencers. The people that gets follows and “likes” provide some insight on who has sway when it comes to our customer’s purchase decisions. This is a great opportunity for you to build secondary audiences that can refer you business.
  3. Data and analytics. Twitter still holds the social media crown for breaking information as it happens. This information dialed into the Salesforce ecosystem can really give sales and marketing a complete picture of each individual account. Our solutions can be better.

It’s going to be interesting to see what happens. If you haven’t been following, Twitter has a bunch of interested suitors: Google, Verizon, Microsoft, and even Disney are on the bid list.[/vc_column_text][/vc_column][/vc_row]