The Whisper of Opportunity

DOING THE WORK The Whisper of Opportunity Photo by Amelia Bartlett on Unsplash Have I ever told you about the “ladder” exercise? If you’ve done my Do it Yourself Marketing Program [link], then you probably remember “the ladder.” We use the “ladder” to keep asking the question “why” until we get to the ultimate goal of your key […]

The Fear of Being Different

DOING THE WORK The Fear of Being Different I’ve worked with smaller organizations for most of my marketing career, and noticed an interesting phenomenon crop up from time to time. Perhaps by identifying it, we can generate discussion or even take away its power. I’m talking about fear. But let me come back to that. […]

Corporate Storytelling: Preserving Your Company’s Future

MARKETING STRATEGY Corporate Storytelling There are some formative moments in any culture that get lost if they’re not documented and shared. Leaders who pass on what they’ve learned through adversity ultimately impact generations to come. Those who do not share these experiences, withhold invaluable wisdom and perspective that would otherwise benefit the community they led […]

A Call to Publish

MARKETING STRATEGY A Call to Publish You’re likely familiar with the term “content marketing.” You might even think you leverage content marketing as part of your current marketing strategy. Today, I want to talk to you specifically about being your own publisher and building a brand platform. Building a brand platform isn’t a new idea […]

Non-Profits: Making the “Ask” as a True Partner

DOING THE WORK A True Partner I have volunteered my time for non-profit boards before. During those times, I was in the throes of fundraising too. Typically, everyone on the board made a list of targets and you would go after those targets for a financial contribution or a gift in-kind. Now seeing the other […]