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Articles

We’re unsure if this section of our website is more for you or us. For us, writing here allows us to capture the best practices of what we’re doing. It keeps us inspired to keep doing what we’re doing and shows us how far we’ve come. For you, we hope to give you something to think about or an idea to take back to your business or marketing program. Thanks for reading!

How We Build Websites

Who It’s For Every company is unique and for every company, there’s a unique website solution. The range varies. Organizations could build a site right

Positioning That Inspires Our Own

We find ourselves inspired by minimalism. To do elegantly simple work and deliver what is essential. These three brands we’ve decided to emulate and look at whenever we need to re-calibrate and refocus.

Azuridge Estate Hotel Case Study

CASE STUDY Flourish Hospitality Brand Development Azuridge Estate Hotel is a property 20 minutes from Calgary’s southside, nestled in the peaceful hills of Priddis. There

The Whisper of Opportunity

The Whisper Have I ever told you about the “ladder” exercise? If you’ve been through my “Do it Yourself Marketing” Program, then you probably remember

Let’s Do Our Best Work

I consider myself someone who is in the latter half of my career as a marketing professional. If you are my age, do you regularly

Kananaskis Nordic Spa – Brand System

Project Spotlight Brand Positioning of Alberta’s First Nordic Spa​ KANANASKIS NORDIC SPA The Challenge When we first started working with Kananaskis Nordic Spa (KNS), one

The Fear of Being Different

Businesses want to make money and to make money, companies realize they need to stand out from their competitors. To stand out, a business, of course, needs to be different.

A Call to Publish

You’re likely familiar with the term “content marketing.” You might even think you leverage content marketing as part of your current marketing strategy. Today, I

A True Partner

We explore non-profit asks for gift-in-kind donations. Be focused on which organizations you target and aim to be their strategic partner.