Blog

Corporate Storytelling: Preserving Your Company’s Future

MARKETING STRATEGY Corporate Storytelling There are some formative moments in any culture that get lost if they’re not documented and shared. Leaders who pass on what they’ve learned through adversity ultimately impact generations to come. Those who do not share these experiences, withhold invaluable wisdom and perspective that would otherwise benefit the community they led even years after their departure. Storytelling is how human communities have passed knowledge from one generation of leadership to another for centuries. Our place of work is no different. Photo by Phil Coffman on Unsplash Humans do business with Humans. What can be more human than telling stories? Building Culture. Building Brand. Last year, we worked on a major brand building project where we employed a major content marketing strategy. We developed and published over
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Ignoring Your Competitors

What role do our competitors play when we are crafting a marketing plan or business strategy? Do they create unnecessary noise or provide us with market intelligence? Does it matter
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What Marketers Can Learn from Bjarke Ingels

THE BULLETS: Cross-breed or hybrid ideas can be excellent solutions Say yes. Don’t make customers pick and choose Outlandish is what gets you noticed The final product or solution should
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Using VR to Create Empathy?

I have a friend who works for one of the major human support services in Edmonton. When it comes to raising the profile of homelessness, agencies struggle to bridge the
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