I have volunteered my time for non-profit boards before. During those times, I was in the throes of fundraising too. Typically, everyone on the board made a list of targets and you would go after those targets for a financial contribution or a gift in-kind. Now seeing the other side of it while working with my client, Kananaskis Nordic Spa , I realized that I seldom thought deeper about the problem that we, as a non-profit board, were trying to solve for our targets. I know! Marketing 101, right? You see, we get at least thirty requests a month for free passes to the spa, and 99% of them are a templated ask. There seems to be some lost potential. We can do so much more together.
What role do our competitors play when we are crafting a marketing plan or business strategy? Do they create unnecessary noise or provide us with market intelligence? Does it matter
THE BULLETS: Cross-breed or hybrid ideas can be excellent solutions Say yes. Don’t make customers pick and choose Outlandish is what gets you noticed The final product or solution should