The Whisper of Opportunity

DOING THE WORK The Whisper of Opportunity Photo by Amelia Bartlett on Unsplash Have I ever told you about the “ladder” exercise? If you’ve done my Do it Yourself Marketing Program [link], then you probably remember “the ladder.” We use the “ladder” to keep asking the question “why” until we get to the ultimate goal of your key […]

Let’s Do Our Best Work – For Partners

ONBOARDING FOR PARTNERS Let’s Do Our Best Work This is a nice photo by someone named Lauren Mancke and I found it on Unsplash. I consider myself someone who is in the latter half of my career as a marketing professional. If you are my age, do you regularly check in and ask yourself, Is this […]

Let’s Do Our Best Work – For Clients

This is a nice photo by someone named You X Ventures and I found it on Unsplash. ONBOARDING FOR CLIENTS Let’s Do Our Best Work As your marketing team, our work is intrinsically creative. It’s part business and part art. The privilege (and sometimes burden) of creativity is that it needs the right kind of mojo […]

The Fear of Being Different

DOING THE WORK The Fear of Being Different I’ve worked with smaller organizations for most of my marketing career, and noticed an interesting phenomenon crop up from time to time. Perhaps by identifying it, we can generate discussion or even take away its power. I’m talking about fear. But let me come back to that. […]