Let’s Do Our Best Work – For Partners

ONBOARDING FOR PARTNERS Let’s Do Our Best Work This is a nice photo by someone named Lauren Mancke and I found it on Unsplash. I consider myself someone who is in the latter half of my career as a marketing professional. If you are my age, do you regularly check in and ask yourself, Is this […]

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Let’s Do Our Best Work – For Clients

This is a nice photo by someone named You X Ventures and I found it on Unsplash. ONBOARDING FOR CLIENTS Let’s Do Our Best Work As your marketing team, our work is intrinsically creative. It’s part business and part art. The privilege (and sometimes burden) of creativity is that it needs the right kind of mojo […]

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The Fear of Being Different

DOING THE WORK The Fear of Being Different I’ve worked with smaller organizations for most of my marketing career, and noticed an interesting phenomenon crop up from time to time. Perhaps by identifying it, we can generate discussion or even take away its power. I’m talking about fear. But let me come back to that. […]

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Corporate Storytelling: Preserving Your Company’s Future

MARKETING STRATEGY Corporate Storytelling There are some formative moments in any culture that get lost if they’re not documented and shared. Leaders who pass on what they’ve learned through adversity ultimately impact generations to come. Those who do not share these experiences, withhold invaluable wisdom and perspective that would otherwise benefit the community they led […]

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A Call to Publish

MARKETING STRATEGY A Call to Publish You’re likely familiar with the term “content marketing.” You might even think you leverage content marketing as part of your current marketing strategy. Today, I want to talk to you specifically about being your own publisher and building a brand platform. Building a brand platform isn’t a new idea […]

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