The Marketing Nerd Alert – James Bliss – Fountain Tire

[vc_row][vc_column][vc_video link=”” align=”center”][vc_column_text]This week’s Nert Alert features James Bliss, Director of Marketing for Fountain Tire. James talks about how a parking lot sale and barbecue drives sales and builds relationships with a local community. This is great marketing tip for retail businesses that are trying to establish themselves in a new area – a good ol’ fashioned block party to get to know your neighbours and customers.

Find James Bliss on the internets:
LinkedIn Profile[/vc_column_text][/vc_column][/vc_row]

WordPress Tutorials – Updating Your Theme

[vc_row][vc_column][vc_video link=”″ align=”center”][vc_column_text]

This short video describes how to update your WordPress theme.

The easiest way is to use the Envato WordPress Plugin if you did purchase your theme through Themeforest. It has a tool that let’s you update your plugin without using FTP.

For this video, I am going to show you how easy it is to update your theme via your favourite FTP program. I use Cyberduck for Mac. If you are on a PC, I think Filezilla is super easy to use.

Get your FTP login info from your hosting company. You should find it in your CPanel somewhere. Once you login, you are going to look for the WP-Content folder, then the Theme folder, then find your theme.

Download your theme files from where you purchased your theme. Extract it, and find the theme folder with all the WordPress files in it.

Now take that whole folder and essentially overwrite the old one in your FTP program. On Cyberduck, it’s just a simple drag and drop and you should get a warning asking you if it’s ok to overwrite your files. Say yes!

Out of habit, I find that if I am updating the theme, I should update bundled plugins as well. This is much more preferable than using the interface to update the plugins. Your plugins should be in your theme’s zip file somewhere. Extract the zip file, and overwrite in the plugin in the plugins folder.

Questions? Comments? More advice? or @jasonbek on the Tweets.[/vc_column_text][/vc_column][/vc_row]

WordPress Tutorials – Updating Your Plugins

[vc_row][vc_column][vc_video link=”” align=”center”][vc_column_text]This short video describes how to update your WordPress plugins.

First of all, ensure that you have a recent backup before running any updates! As of April 2017, if you are on GoDaddy WordPress Hosting or Media Temple WordPress Hosting, you will have a backup done every day. Login to your CPanel to double check.

You can update most WordPress plugins from the plugin section of your WordPress dashboard. I don’t recommend updating plugins that came with your theme using this interface. For example, many themes come packaged with Visual Composer. Two issues – you will not be able to update Visual Composer without making a purchase (which you don’t need to do) and your theme may have been tested with the latest version. When you purchase your theme, make a list of plugins that it comes packaged with, and update those when you update your theme. See my other video.

Other than that, use the plugins screen to update your plugins. At the top, filter by “updates available” and update your plugins one at a time. Update one plugin, then test your site. Then update the next, then test. The reason why we do this is that if something breaks, you know which plugin broke your site. I hope that doesn’t happen.

Questions? Comments? More advice? or @jasonbek on the Tweets.[/vc_column_text][/vc_column][/vc_row]