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- People want to spend their money with businesses that have similar personal values.
- Many companies do not have a formal vision or values. This potentially eliminates them from consideration.
- The future will not only require companies to have a set of values, but will expect them to act accordingly to be successful.
A growing number of applications and tools want to help you invest in companies that align with your personal values. Imagine the disclosure and authenticity required of these companies in order to make a movement like this work.
Each company would need to be completely honest and ethical about their practices if they were to be featured on a platform like this. A fresh perspective on the old, stinky and hidden practices of the corporate world, no?
This is a trend that we are going to see more of. In the last few years, I have been personally interested in how values and culture influence the marketing that we do, or how we market a company. My question has been:
“As consumers, are we more likely to buy or invest in products or services from organizations that align with our values?”
These innovative new apps seem to think so.