The Opportunity of Experience
A bit cliché, but we need to stop and smell the roses now and then. The theory goes like this; We’re getting busier everyday, cramming everything we can in our waking hours – soccer practice, swimming lessons, and board meetings. All these things, and we’re missing out on life! Technology doesn’t help – it’s making it worse. I have three email addresses. I have a smart phone hooked up to twitter and three Facebook accounts.
As the theory goes, we either snap or we starve ourselves so much, we put too much pressure on those small moments of life that we actually have.
If you agree with me, then think about this:
When I work with a client, I try to work with them to think through experience. Their employees’ experience and their customers’ experience. How do we turn the one moment we have with a customer or employee into something that is out of the ordinary? Remember, that brief interaction we have with them is one of many that they’ll have in that day.
Marketing people say that you should give customers a “remarkable” experience, but it doesn’t need to be that grandiose. It can be more simple. It can be small and beautiful; a reminder that you need to stop and take it in.
Think about it. Whatever you decide to do can change the game, especially if you pay attention to something that is overlooked. That little thing you do will be noticed and talked about
Photo courtesy of CoanriRita via Flickr.