Beks’ Blog

Get In the Passenger Seat: Let the Customer Drive

At the start of our consumption culture, we had inventors of new products.

Read more

Great Example of Emotional Connection

I thought this video captured a great example of experiential marketing.

Read more

The Opportunity of Experience

Marketing people say that you should give customers a “remarkable” experience, but it doesn’t need to be that grandiose.

Read more

Sales Secret: Evolve To Solve “On-The-Fringe” Issues

We love hearing stories about brands and people doing generous things for others.

Read more

I Feel Icky: A Counter-Industry View on Social Media

Social media platforms are marketing tools?

Read more

Brand Building App Made Simple and Smart

Tomorrow, you will rekindle a friendship with an old friend…IN BED!

Read more

Experience: It Can Be Your “Secret Ingredient”

Apple and Disney has figured it out. Vegas has it.

Read more

Direct Mail 2.0: Call It a Comeback?

Can we expect a direct mail comeback? Maybe. This might be why…

Read more