Marketing Driven Versus Product Driven At the start of our consumption culture, we had inventors of new products. They would think of something that would make life easier or better and invent it: a washing machine, a power saw, a …
I thought this video captured a great example of experiential marketing.
Marketing people say that you should give customers a “remarkable” experience, but it doesn’t need to be that grandiose.
We love hearing stories about brands and people doing generous things for others.
Social media platforms are marketing tools?