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Customer-Should-Drive

Get In the Passenger Seat: Let the Customer Drive

Marketing Driven Versus Product Driven At the start of our consumption culture, we had inventors of new products. They would think of something that would make life easier or better and invent it: a washing machine, a power saw, a …

written by beks on October 8, 2011 in Posts with one Comment

Emotional-Connection

Great Example of Emotional Connection

I thought this video captured a great example of experiential marketing.

written by beks on October 7, 2011 in Posts with no comments

roses-for-your-customer

The Opportunity of Experience

Marketing people say that you should give customers a “remarkable” experience, but it doesn’t need to be that grandiose.

written by beks on September 24, 2011 in Posts with no comments

Generosity

Sales Secret: Evolve To Solve “On-The-Fringe” Issues

We love hearing stories about brands and people doing generous things for others.

written by beks on July 13, 2011 in Posts with no comments

Social-Media-Strategy-My-Opinion

View on Social Media

Social media platforms are marketing tools?

written by beks on June 22, 2011 in Posts with no comments

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"@JenBanksYEG I think this all the time...how can your super power be your cryptonite?"

Wed, May 22, 2013
 
 
 

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