About Beks

My main focus is my employee communications company TransparentC.

Background:
I have been exposed to a unique set of circumstances. Early on in my career, I was lucky enough toc lient manage marketing research projects for Adobe, Sprint, Prudential Financial, and other great brands.

Later on, I was an account manager at a strategic marketing firm who transformed into a strategic planner. I developed marketing plans and set marketing direction for my clients’ organizations – I was an outsourced-VP-of-marketing type. Later on, I helped manage a design company before I started my own communications agency. I have seen the entire range from market research through to execution.

How I Like to Work:
I am going to be passionate about what you do, almost as much as you are. I never pretend to be the expert and I ask a lot of questions. I’m just not the consulting type that comes in and has all the answers. I obsess over learning what you do and what makes you awesome. The great thing about me being so unassuming? You get a third-party perspective from someone who doesn’t have the “curse of knowledge” because they’ve been in the business for a while. That can be powerful.

I Have Fight!: 
One thing that I bring to the table (or the ring!) is that I have a lot of “fight” in me. I stand up for my clients, I stand up for good work, and I am relentless about achieving objectives.

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