Why Would You Hire Beks?

Background: I have been exposed to a unique set of circumstances. Early on in my career, I was lucky enough toc lient manage marketing research projects for Adobe, Sprint, Prudential Financial, and other great brands.

Later on, I was an account manager at a strategic marketing firm who transformed into a strategic planner. I developed marketing plans and set marketing direction for my clients’ organizations – I was an outsourced-CMO type. Later on, I helped manage a design company before I started my own communications agency. I have seen the entire range from market research through to execution.

I Don’t Know Your Business:I never pretend to be the expert and I ask a lot of questions. I’m just not the consulting type that comes in and has all the answers. I obsess over learning what you do and what makes you awesome. The great thing about me being so unassuming? You get a third-party perspective from someone who doesn’t have the “curse of knowledge” because they’ve been in the business for a while. That can be powerful.

I Care More About You Than The Money: I am going to be passionate about what you do, almost as much as you are. Taking on marketing engagements like this is not my main focus or source of income. We’ll work together because you’re interesting, not because I’m hard up for the cash.